Why Authorship Is Important For SEO

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One of the biggest trends in SEO in 2013 was the growth of authorship. With Google deciding to place a huge emphasis on their own social network Google Plus, linking your social account to your website became extremely important. It was important as it added a massive amount of authority and value to your website. By connecting an actual person to your website, you are adding to the page and domain authority significantly.

When Google decided to take into account websites authority, it significantly changed the search rankings. Websites that understood the change didn’t really have a problem. Any SEO company http://www.seomelbourneexperts.net.au/services/best-seo-company-australia/ who is actually worth paying would have already been fully active on Google Plus with content marketing and linking. With Google Plus wanting to seriously challenge Facebook and Twitter in the social media market, there had to be a way to force users to be more active.

Authorship from Google Plus has become the norm now for any SEO http://www.seomelbourneexperts.net.au/services/professional-seo-agency/. Without linking your Google plus account to your companies website, you aren’t qualifying with Google that you are actually a person. This show of authority may seem trivial to some, but with the amount of spam and rubbish that is out there on the Internet, it’s nice to know that you are dealing with a person and not an automated system.


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Web Design and SEO

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Whilst it’s often easy to separate these two services, they really do go hand in hand. Whilst most SEO agencies don’t really care about web design, and vice versa, you can’t have an effective search strategy without the proper web design in place.

All great SEO agencies have an experienced production manager or web design team in house. This ensures that any difficulties with the website can be easily rectified on the spot.

Effective web design is becoming increasingly important for search engine optimisation as it makes sure that traffic coming to your site is actually converting into enquiries or sales. With an absolute wealth of information and options on the Internet at literally the press of a button, poor web design will see your site get a lot of traffic but also an extremely high bounce rate.

By designing your site properly, with the target audience in mind, you are ensuring the continued success of your SEO campaign. One of the most effective ways of scooping up enquiries is with a gravity contact form located on each page. This simple web design technique is always going to prove more effective than a site that doesn’t have it. Users have generally become lazy, and if the only way to submit an enquiry is difficult, then they will see it as not actually worth doing.


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SEO Companies: 500 Claims of “The Best”

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It’s a very competitive market out there, with many search companies all claiming to be the best and provide the best results possible for you and your businesses. But how can you ever really know which SEO company is telling the truth, and which just wants to earn a quick buck? In this new digital age, it is very important to take advantage of SEO and the online space, however, this must be done carefully in order to ensure optimal results and to get your moneys-worth.
Steps to take in ensuring you get what you asked for include: hiring an SEO company that is a right fit for you, knowing who you are working with, understanding that they are there to help you, analysing their past reviews and the amount of knowledge and experience held by the business. If followed correctly, your business could be reaching ultimate success in no time!

One SEO company with a multitude of knowledge and experience is SEO Melbourne Experts. This company has a number of satisfied clients and reviews can be found on their website. SEO Melbourne Experts work together with you to ensure your needs are met, and can do so at a reasonable price that won’t break the budget. Click here for more information. They have no lock in contracts and a money back guarantee, ensuring your satisfaction and creating quality content for your website.
After all, quality content is something that, especially now with Google’s new ‘Hummingbird’ algorithm, is crucial for getting recognised in the online space. So what are you waiting for? Get started with SEO today!


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The Benefits Of Search Marketing

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With technology advancing at a rapid rate, it has become more crucial now than ever to create exciting and innovative web content for your business, which is also easy to find. There are many companies that exist and claim to do just that, however, many of them fail to live up to their promises and achieve the search results that their clients are looking for. That is why, if you are serious about getting your company name out there, you should find a trusted and well-known SEO company with a track record for achieving outstanding results.

Although hard to find, SEO experts do exist, and are always ready and willing to help out with your company goals, both short term and long term. One company that is comprised of specialists is SEO Melbourne Experts. As suggested by the name, this company has years of knowledge and experience in the field of search engine optimisation, and won’t stop until they achieve the results their clients are looking for. There are no tricks or stunts; the company’s best interests are genuinely to increase your web page’s ranking in Google’s search results and to help your business grow.

Due to Google’s latest algorithm update, “Hummingbird,” a lot more focus has been placed on the content of the websites that are being run, with Google only showing the most relevant and valuable content on the first page of their results, thus helping users find the solutions to their problems much quicker and more easily.

The SEO experts http://www.seomelbourneexperts.net.au/ at SEO Melbourne Experts are fully qualified and enthralled by the concept of search marketing, working day in day out to ensure success. They focus primarily on delivering results, using unique and tested strategies for effective online marketing. Return on investment (ROI) is crucial to the input of work, and is a goal which is also achieved.  With no lock in contracts and only the highest quality content produced, as well as a Work-for-Free guarantee, this company seems to be the way to go!


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Getting Onto Page One is a Non-Negotiable

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Growing your business through an effective search engine optimization campaign will prove to be very beneficial. By ensuring that your page is ranked high on the on Google’s ranking list, you are giving your company the best possible chance receiving high amounts of web traffic and gaining leads and enquiries.

The best way of developing an SEO campaign is with search engine marketing experts http://www.punchdigital.com.au/what-we-do/search-engine-optimisation/. By enlisting the help of industry professionals, you are ensuring that your campaign is in the best possible hands. A well executed search engine optimization campaign can immediately bear fruit and see a huge increase in rankings immediately.

With 90% of the traffic on Google staying on page 1, your website can’t afford to not be there. In competitive industries with high traffic keywords, having your website high on the search engine rankings will see a huge increase in sales and revenue. With Google still being the dominant search engine on the Internet, there’s no other option than being a big player on the system.

In the digital world, it’s important properly align yourself with your biggest competitors. By ensuring your digital strategy is legitimate and effective, you will see serious increases in revenue across all areas of your business.


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Link Juice

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Whilst many SEO techniques and strategies have seen a major refresh and change since Google’s last algorithm update, one of the most effective tactics is still quality back links. With spammy techniques now being defunct and harshly penalised by Google, it’s more important than ever to ensure the quality of your back linking profile.

Link juice is still a viable idea in the SEO world. By gaining links from websites with high page rank and authority, you are ensuring that Google can see that your page is indeed relevant and legitimate. “Link juice” authority is passed through these outgoing links, adding to the profile of the page.

It’s crucial to find the right seo company http://www.seomelbourneexperts.net.au/services/best-seo-company-australia/. Once industry professionals are running your campaign, you can rest assured that your online profile is in the best possible position to grow. Linking out authority sites has also become an important part of linking structures. By acknowledging authority sites such as Google, Wikipedia or Google+ profiles, you are again proving to the search engines that your site is legitimate and not automated. Whilst it may seem like only a small thing, it can be a make-or-break factor in the success of your SEO campaign.


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Attractive and Interesting

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What is the best kind of content? Is it blocks of text? Maybe videos. Possibly attractive pictures or informative info graphics? With the way that Google is now searching for high quality, relevant content, a mixture of these is the most effective way of gaining authority.

High quality, relevant content is the best way of gaining a high ranking on Google nowadays. This can’t be just text however. It needs to be a combination of different content, all relating to the bigger picture. The best websites are always going to be the ones that are the most engaging. By having a mixture of video, text and graphics, you are effectively covering all bases and appealing to not just search engine, but a wide variety of people.

Info graphics are the new buzzword in the SEO world. Whilst aesthetically please pictures still have their place, it are info graphics that are helping to consolidate rankings and build authority for Google. The people to generate these are the best SEO company Australia http://www.seomelbourneexperts.net.au/services/best-seo-company-australia/. By gaining the help and advice of industry professionals, you are ensuring that your campaign runs as well as it possibly can and continues to grow alongside Google’s strict guidelines.


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SEO Isn’t Dead

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Digital marketing is composed of different strategies. Each strategy serves their individual purpose, but working for one end goal, to drive relevant and valuable traffic to your business website in order to convert visitors into paying and repeat customers.

It is therefore important to find a reliable Digital marketing agency that can provide you with the following strategies:
Search Engine Optimisation (SEO)
Generally, SEO is the official strategy of Internet marketing. It is the most effective tool and most Internet marketers attest to that. In recent times though, search engine optimisation has taken a side step for other strategies. The reason for this is because most search engines started to update and modify their algorithms and systems in their attempt to stop the use of black-hat SEO techniques. Good SEO tactics are proven to help website gain organic ranking for relevant keywords and key phrases.

It is therefore important to hire Search engine marketing experts http://www.punchdigital.com.au/what-we-do/search-engine-optimisation/ that can provide you only with good SEO techniques that will be instrumental in increasing and maintaining your website’s page ranking position.

Social Media
The use of social media is another strategy that gives Internet marketers the chance to gain success. There are many social media networks being used today, but the major ones are Facebook, LinkedIn, YouTube, Twitter, Google+ and Pinterest. The best thing about social media it is an open platform that allows businesses to engage, monitor and encourage their followers regularly. Social media allows for easy updating and effective advertising.

Social media also has given the public with easier access to information that they need. Simply put, with just a few clicks, followers can easily contact the brand that they need.

Blog Posts
Having high quality and highly optimized blog posts is one good way to drive traffic into your website. This means that it is an effective way to a successful Internet marketing. The important thing to remember here is to post regularly and post only valuable information. Many Internet marketing service providers supply great contents that can surely help you out.
If you want to really get the most out of these strategies, you need to move fast and find that Digital marketing agency Melbourne that can truly provide you with the online success that you have been longing for.

One such agency is PUNCH digital. This is one company that offers highly reliable services that will drive your website into the awareness of your target audience.


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Building Your Online Profile

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There is no substitution for an effective digital campaign. By growing your brand online and having the proper platform to increase exposure of your services, you are reaching a huge range of people.

SEO as an industry gets a fairly bad wrap. With so many poor quality, so called “SEO experts” out there, it’s easy to be negative towards the industry on a whole. What consumers need to understand though, is that they are many reputable, high quality SEO companies that do in fact produce quality results. With so many poor companies out there, it’s imperative to find the most professional SEO agency http://www.seomelbourneexperts.net.au/services/professional-seo-agency/.

Once you’ve actually found a high quality, effective agency, you’ll love every minute of their work. Creating your digital profile will be one of the key developments that they will make. A search engine marketing campaign can be ridiculously effective when developed and implemented properly.

By reaching the first page on Google, your company will see huge gains in web traffic and then actions. By driving increased amounts of traffic to your site, you are guaranteed to see an increased number of enquiries and engagements. The best tactic for this is enlisting the help of a seo company Australia http://www.seomelbourneexperts.net.au/services/best-seo-company-australia/. With the help of professionals, it’s easy to go from run-of-the-mill digital strategy to online superstar.


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The Power Of Strong Content

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Content marketing has become one of the buzzwords in the marketing industry. Whilst old style marketing principles and techniques do still apply, the importance of a content marketing campaign is bigger than ever. Consumer patterns of interaction are always changing. What may have worked one day, might not work the next. With the ever-changing face of consumers, the only way to ensure you reach your target audience is to provide them with fresh, high quality, relevant content.

By producing engaging content that is thought provoking for your target audience, you are not only inviting them to engage, but also encouraging them to return again and again. This sort of marketing is a derivative of social media. Strong social media marketing campaigns use high quality content to create brand recognition and exposure. To find out more about digital marketing, visit http://www.punchdigital.com.au/digital-marketing/.

Effective digital marketing strategies will see your brand recognition become huge. Consumers who are active on social media and have in some way experienced your brand will be far more trusting if they ever need to engage you later down the track.

Content marketing is here to stay. No longer is it acceptable for websites to not partake in content marketing. In an age of over saturation of information on the Internet, proper digital marketing strategies will be the only effective way of growing your business online.


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Never Neglect Web Design

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Having effective web design is more critical than ever. Without a properly designed website, it’s impossible to implement search engine optimization strategies. It also won’t look very appealing.

In a website full of wonderful websites featuring great usability and aesthetically pleasing designs, there are so many that are the complete opposite. For the best digital agency Melbourne, visit http://www.punchdigital.com.au/digital-agency/. With the digital age, and different platforms running through multiple devices, ensuring your website is designed perfectly is crucial. A digital agency melbourne can provide the expertise to not only build you a new website, but to ensure it is able to be found by Google’s search engine robots.

Old style web design techniques, such as using frames or tables, are not completely out of date. Tables, for example, were seen as an effective way of organizing a page full of information. With current day web design though, no web developer would be using tables.

New style web design stipulates that all content is easily “crawlable” by the Google robots so they can properly understand the purpose of the web page. By using tables, you are closing the door on the robots and ensuring that the search engine doesn’t put your page in its rankings, as it has no idea what it is in fact about.

If your website is full of tables and frames, it’s time to enlist the help of a digital agency. Well designed, aesthetically pleasing websites can’t be underestimated and can result in huge financial gains.


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Being on page one puts you ahead of the competition

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Search engine marketing is basically a wider discipline that is focused around Search engine optimisation (SEO). SEO is the creation of content that links back to the businesses website. Google then recognises this and gives the website a rank. The more content that is linked about to the website, the higher the rank will be with Google and therefor the more traffic the site will generate. Search engine marketing experts provide the skills and knowledge to boost your page rank with Google through content creation and link building.

If you have designed an amazing website for your business and are now just sitting around waiting for people to visit then you will be waiting a very long time. People aren’t going to visit the website, no matter how fabulous it may be, if they don’t know where it is and how to find it, or that it even exists. Search engine marketing experts are able to take your fantastic website that is just sitting backstage collecting dust and put it in the spotlight where everyone can view it.

With the number of total websites out there continuing to increase every day the competition for traffic is getting harder and harder. Search engine marketing experts can eliminate the competition and put you at the top of the list while you concentrate on the running of the business.

There are a lot of secrets and little tricks that can help you boost your websites rank with Google that you may not even know about. Search engine marketing experts will apply all of the tricks of the trade to your website so that you are not left on the back page. For you to be able to get ahead of the competition and generate the traffic to your website away from your competitors it is important that guidelines are met.

Google has recently updated its algorithm so that all websites that have been built around false and misleading content, which may have been on page one have now been shafted to the back burners. Search engine marketing experts are necessary if you are to maximise the benefits of digital marketing and not get caught out by Google.


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Is the iPhone Killing the iPod?

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The iPhone has changed the way that users interact and communicate with each other forever. With the smart phone phenomena, came hand held Internet enabled devices. The usability of the iPhone, along with the portability make it an attractive option for a huge demographic.

Apple came back onto the scene in 2001 with their iPod mp3 player. In a world of changing technologies and consumer patterns, the iPod was revolutionary as it was one of the first mp3 players, but easily the most usable. Over the years, the iPod has grown significantly in capacity, speed and graphics. From starting as a black and white device, with a few buttons for skipping and playing, the iPod today has transformed.

The current day iPod Touch is very similar to the iPhone. It offers most of the features that the iPhone does, just not cellular. With iPhone’s being far more affordable nowadays, with increased capacity and speed, is there still a market for the iPod? The iPhone has 16GB, 32GB and 64GB capacities across the models. This is more than enough space for the average person. The iPod has a 160GB version for those with an enormous music library, but most people wouldn’t even be able to fill a quarter of that.

The iPhone offers a great iTunes experience, as well as having a podcast app. The absolute ease of use that the iPhone provides is one of the reasons that it is so popular around the world as a mobile device. In an age where consumers are demanding touch screens and device integration, the iPod may have seen better days.


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Simple Tactics To Generate More Sales

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The field of E-commerce is growing by the day. With consumers demanding high quality online shopping experiences on just about any site they reach, the need to have an effective shopping system is high.

In the age we’re in now, where online shopping is dominating the market place and malls and shopping centres are struggling, your online store should be easy to use and effective. When consumers are experiencing great online stores like Amazon, their expectations are going to be high no matter the site they are on.

Whilst there are many factors in building the ultimate online shopping experience, there are a couple of common mistakes that stores are making all too often. These mistakes may seem simple and even ridiculous, but it’s often the small, seemingly insignificant factors that can be the difference between a sale and a bounce.

Two very easy ways of creating successful E-commerce sites are having informative product descriptions and high quality photos. It’s amazing how many websites lack one or both of these key features. Informative, well written product descriptions allows the customer to make their own informed judgment on the product as they feel like they have all of the facts.

Similarly, a high quality, professional looking photo of the item will further show the customer exactly what they are getting and will entice them into purchasing it.


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Search Engine Marketing vs Optimisation

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Search engine optimization and search engine marketing are often terms that are confused by those who aren’t in the industry. Search engine optimisaton (SEO) is the development and optimization of a website to ensure it is visible to search engines.

Search engine marketing (SEM) is a pay per click services such as Google Adwords. This involves the advertiser paying a certain amount of money per click they receive from Google. The more click through’s that the ad receives, the more that needs to be paid. The benefits of an effective SEM campaign is that the website is almost guaranteed to receive increased traffic.

The website receiving additional traffic is one thing, but turning that traffic into conversions is another. This is where an effective landing page is required. When a potential customer clicks on you ad, they need to be able to easily navigate the page in the required fashion.

An effective SEM campaign can be of great value to smaller businesses that need more work. Compared to an SEO campaign, which requires a huge amount of technical expertise and work, an Adwords campaign is relatively simple. With ease of use considered when being designed, Google Adwords is a great tool for any small business that needs a quick boost.


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